{"product_id":"cardboard-whale","title":"Cardboard Whale","description":"\u003cp\u003eThis cardboard whale is designed as a large-scale sculptural piece that can either be suspended overhead or installed on plinths, depending on the space and how you want people to experience it.\u003c\/p\u003e\n\u003cp\u003eSuspended, it creates a floating, immersive moment that draws the eye upward. Placed on plinths, it becomes more of a grounded centrepiece that people can walk around, photograph, and engage with at eye level.\u003c\/p\u003e\n\u003cp\u003eIt’s the kind of piece that works when you need a clear focal point. Something that anchors the space and gives people a reason to stop.\u003c\/p\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eSuspended Installation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBuilt with internal load distribution for safe rigging\u003c\/li\u003e\n\u003cli\u003eHung from ceiling points, truss, or overhead structures\u003c\/li\u003e\n\u003cli\u003eCan be installed as a single form or in sections\u003c\/li\u003e\n\u003cli\u003eCreates a floating effect that works well in large open spaces\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003ePlinth-Mounted Installation\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSupported by hidden internal structure or external plinths\u003c\/li\u003e\n\u003cli\u003eWeight is transferred down through base points\u003c\/li\u003e\n\u003cli\u003eEasier access for closer viewing and interaction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eSize and Scale\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eTypically built between 2 to 8+ metres long depending on the venue. Larger builds are usually designed in sections for transport and installation.\u003c\/p\u003e\n\u003ch2\u003eCustomisation and Branding\u003c\/h2\u003e\n\u003cp\u003eEach whale is custom designed, so the final look can shift quite a bit depending on the project.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eShape and Detail\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eClean silhouette for a minimal look\u003c\/li\u003e\n\u003cli\u003eRibbed or layered construction that shows off the material\u003c\/li\u003e\n\u003cli\u003eMore detailed sculptural forms with fins, tail shaping, and depth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eColour and Finish\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNatural cardboard for a warm, textured finish\u003c\/li\u003e\n\u003cli\u003ePainted finishes\u003c\/li\u003e\n\u003cli\u003ePrinted graphics for full coverage or storytelling elements\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eBranding Opportunities\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLogos integrated subtly into the body\u003c\/li\u003e\n\u003cli\u003ePattern or illustration across the surface\u003c\/li\u003e\n\u003cli\u003eMessaging placed on fins, underside, or surrounding elements\u003c\/li\u003e\n\u003cli\u003eDesigned to align with a broader activation or exhibition theme\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eExpanding the Concept\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMultiple whales at different scales\u003c\/li\u003e\n\u003cli\u003eCombined with suspended elements like bubbles or waves\u003c\/li\u003e\n\u003cli\u003eBuilt into a larger underwater or environmental scene\u003c\/li\u003e\n\u003cli\u003eDesigned as a hero photo moment with supporting set pieces\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSustainability\u003c\/h2\u003e\n\u003cp\u003eThe sculpture is made primarily from cardboard, which is recyclable, responsibly sourced, and significantly lighter impact than many traditional build materials.\u003c\/p\u003e\n\u003cp\u003eBecause of how it’s constructed, it can often be:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ereused across multiple events\u003c\/li\u003e\n\u003cli\u003ere-skinned with new branding instead of rebuilt\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis approach helps reduce material waste while still delivering a high-impact installation.\u003c\/p\u003e\n\u003cp\u003eBusinesses are increasingly expected to consider their environmental and social impact, and projects like this make that visible in a way that feels considered rather than performative. As part of the Certified B Corporation™ community, we’re aligned with businesses working toward better outcomes for people and the planet, with a focus on ongoing improvement .\u003c\/p\u003e\n\u003ch2\u003eIdeal Applications\u003c\/h2\u003e\n\u003cp\u003eThis sculpture works in a range of environments depending on how it’s installed.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSuspended Use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eExhibition halls and museums\u003c\/li\u003e\n\u003cli\u003eShopping centre atriums\u003c\/li\u003e\n\u003cli\u003eTrade shows and large-scale activations\u003c\/li\u003e\n\u003cli\u003eTheatre and stage design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003ePlinth-Based Use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGallery-style installations\u003c\/li\u003e\n\u003cli\u003eRetail displays\u003c\/li\u003e\n\u003cli\u003eEvent centrepieces\u003c\/li\u003e\n\u003cli\u003eBrand activations and photo moments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy It Works\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCreates a strong visual anchor\u003c\/li\u003e\n\u003cli\u003eFlexible installation approach depending on the venue\u003c\/li\u003e\n\u003cli\u003eEncourages interaction, photography, and dwell time\u003c\/li\u003e\n\u003cli\u003eCan be scaled up or down depending on budget and space\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eHow do we decide between suspended or plinth-mounted?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIt usually comes down to the venue. If there’s safe rigging points and enough height, suspended creates a more immersive effect. If not, plinth mounting gives you a strong visual presence at ground level.\u003c\/p\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eCan it be transported easily?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eYes. It’s typically built in sections so it can be packed and shipped efficiently, including interstate.\u003c\/p\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eCan we customise the size and shape?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eYes. Everything from proportions to level of detail can be adjusted to suit your concept and space.\u003c\/p\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eCan it be fully branded?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eYes. We can print, paint, or layer the surface depending on how bold or subtle you want the branding to be.\u003c\/p\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eDo you help with installation?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWe can, we design with installation in mind and can coordinate with your venue or production team to make sure everything runs smoothly.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- notionvc: 6b5886e7-ac40-48f2-9c51-fcdf21b871b2 --\u003e\u003c\/p\u003e","brand":"The Cardboard Mill","offers":[{"title":"Default Title","offer_id":46681442451685,"sku":"","price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/0809\/8021\/files\/Cardboard_Whale.png?v=1760402567","url":"https:\/\/cardboardmill.com.au\/products\/cardboard-whale","provider":"The Cardboard Mill","version":"1.0","type":"link"}