Case Study: Lanolin Beauty tradeshow setup
Beauty, Sustainability, and Smart Design in One Compact Setup
At Cardboard Mill, we love collaborating with brands that are looking for ways to make their presence felt — no matter the size of their booth. Lanolins Beauty, known for their nourishing skincare products, approached us to help them create a sustainable and standout setup for a smaller tradeshow footprint. The result? A thoughtful, brand-forward display that looked anything but small.
A Custom Setup that Embodies Their Brand
We crafted a suite of custom cardboard elements to help Lanolins Beauty communicate their values and product range in a cohesive, elevated way:
- A product display shelf featuring their branding and logo embossed directly into the surface
- A custom wall panel, also embossed with their logo, acting as a strong visual anchor
- A compact flyer shelf with built-in storage and branded detailing
- A small table to hold samples and collateral
- A custom plinth shaped like their iconic moisturising tub — a playful, eye-catching feature that adds a 3D product experience to the space
By pairing these elements with their existing pull-up banners, we helped them maximise impact within a smaller booth footprint. The result was a clean, cohesive environment that felt professional, premium, and grounded — without overwhelming the space.
Small Booth, Big Presence
Smaller booths often risk looking sparse or temporary. By integrating custom cardboard walls, we gave the Lanolins space a sense of structure and significance. The natural kraft colour of the cardboard, printed with organic inks, complemented Lanolins' brand green beautifully — reinforcing both their aesthetic and their sustainability messaging.
This setup proved its power on the big stage — it was recently used by Lanolins Beauty at the largest pharmacy expo in the Southern Hemisphere.
A Smart Sustainable Choice
Using cardboard allowed Lanolins to embrace sustainability not just in their products, but in the way they show up at events. Every element was created with recycled content, printed using organic inks, and designed for reuse and recyclability. It’s a solution that reflects their values while helping them stand out.
Looking to elevate your tradeshow presence — even in a small space?
We’d love to help you create a booth that’s smart, sustainable, and unmistakably you.
📩 Contact us here to start planning your setup.