Museums Victoria x TAC: Road to Zero Activation

Museums Victoria x TAC: Road to Zero Activation

Supporting meaningful engagement with children through creativity and cardboard

1. The Client

Museums Victoria in collaboration with the Transport Accident Commission (TAC), produced a summer holiday activation within the Road to Zero road safety experience. Hosted just before Christmas 2024, the program aimed to educate children and families about safe road behaviours in a way that was playful, engaging, and age-appropriate.

2. The Brief

The challenge was to design and build a suite of road safety signage scaled specifically for children, helping TAC and Museums Victoria create a space where young visitors could learn while they played. All elements had to be vibrant, recognisable, safe, and inviting while remaining aligned to the educational goals of the Road to Zero program.

Key requirements included:

  • Kid-friendly scale and proportions
  • Clear, thematic messaging through visual cues
  • A creative execution that sparked curiosity and learning

3. Our Approach

Cardboard Mill collaborated closely with the client team. Working within a defined budget, we reimagined and reworked our existing cardboard components into a completely new collection of kid-sized street signs.

Our process included:

  • Repurposing pre-designed structures into colourful STOP, HOOK TURN, and PARKING signs
  • Customising each piece with vibrant, organic inks to catch the eyes of curious kids
  • Ensuring modularity so signs could be moved, repositioned, or stored easily
  • Maintaining full lifecycle custodianship: all signage was designed to be compostable, recyclable, and non-toxic

4. The Solution

The final result was a series of cardboard street signs that transformed the Road to Zero space into a space of learning. These signs supported the Museum’s educational goals while providing children with memorable and hands-on interactions.

Our work supported strong visitor engagement and sparked conversations around sustainable materials in public learning spaces.

Following the success of this project, we’ve been invited to explore additional collaborations with the Museum to bring cardboard-based creativity into future exhibitions and activations.

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