Transforming Entrances: Cardboard Mill at Dell Technologies Forum 2025

When you’re hosting a major event, first impressions matter. An empty corridor or plain walkway can feel underwhelming but with the right design, it can become an experience that sets the tone for everything that follows.

That was the goal for the Dell Technologies Forum 2025, where Cardboard Mill was invited to create a sustainable, eye-catching entrance feature.

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Bringing Colour and Creativity to a Corporate Event

The challenge was simple: transform a long, white corridor into a space that felt welcoming, branded, and memorable. Instead of letting it remain a transition zone, we designed an installation that became part of the event journey itself.

Our solution combined sustainability with design impact:

• Custom cardboard structure skinned in timber-printed panels to bring warmth and texture
• Integrated lighting to highlight the Dell Technologies logo and faux green wall
• Four bold blue pillars that reinforced the brand’s identity and guided guests forward
• Lightweight, modular construction built for easy installation and minimal waste

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Why Cardboard?

Cardboard is strong, versatile, and fully recyclable. By using printed finishes and clever design, we can achieve the look of wood, stone, or any surface, without the environmental impact of traditional build materials.

For Dell Technologies Forum, this approach meant:

• A professional looking build
• Reduced carbon footprint compared to conventional event fit-outs
• A lightweight design that was easy to transport and install
• A sustainable event feature that could be disassembled and recycled after the Forum

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The Impact

What could have been a dull corridor became a vibrant entryway that set the mood for the day. The combination of greenery, lighting, and bold colour transformed the space into a branded experience, showing guests they were part of something special from the moment they arrived.

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Sustainable Event Design in Australia

At Cardboard Mill, we specialise in sustainable event design and cardboard installations for conferences, exhibitions, and activations across Melbourne, Sydney and Australia. Our builds are creative, functional, and environmentally conscious proving that you don’t have to compromise on impact to reduce waste.

If you’re planning your next event and want to create an entrance that inspires, let’s talk.

👉 Contact us to find out how we can design a cardboard installation for your next event.