This cardboard whale is designed as a large-scale sculptural piece that can either be suspended overhead or installed on plinths, depending on the space and how you want people to experience it.
Suspended, it creates a floating, immersive moment that draws the eye upward. Placed on plinths, it becomes more of a grounded centrepiece that people can walk around, photograph, and engage with at eye level.
It’s the kind of piece that works when you need a clear focal point. Something that anchors the space and gives people a reason to stop.
How It Works
Suspended Installation
- Built with internal load distribution for safe rigging
- Hung from ceiling points, truss, or overhead structures
- Can be installed as a single form or in sections
- Creates a floating effect that works well in large open spaces
Plinth-Mounted Installation
- Supported by hidden internal structure or external plinths
- Weight is transferred down through base points
- Easier access for closer viewing and interaction
Size and Scale
Typically built between 2 to 8+ metres long depending on the venue. Larger builds are usually designed in sections for transport and installation.
Customisation and Branding
Each whale is custom designed, so the final look can shift quite a bit depending on the project.
Shape and Detail
- Clean silhouette for a minimal look
- Ribbed or layered construction that shows off the material
- More detailed sculptural forms with fins, tail shaping, and depth
Colour and Finish
- Natural cardboard for a warm, textured finish
- Painted finishes
- Printed graphics for full coverage or storytelling elements
Branding Opportunities
- Logos integrated subtly into the body
- Pattern or illustration across the surface
- Messaging placed on fins, underside, or surrounding elements
- Designed to align with a broader activation or exhibition theme
Expanding the Concept
- Multiple whales at different scales
- Combined with suspended elements like bubbles or waves
- Built into a larger underwater or environmental scene
- Designed as a hero photo moment with supporting set pieces
Sustainability
The sculpture is made primarily from cardboard, which is recyclable, responsibly sourced, and significantly lighter impact than many traditional build materials.
Because of how it’s constructed, it can often be:
- reused across multiple events
- re-skinned with new branding instead of rebuilt
This approach helps reduce material waste while still delivering a high-impact installation.
Businesses are increasingly expected to consider their environmental and social impact, and projects like this make that visible in a way that feels considered rather than performative. As part of the Certified B Corporation™ community, we’re aligned with businesses working toward better outcomes for people and the planet, with a focus on ongoing improvement .
Ideal Applications
This sculpture works in a range of environments depending on how it’s installed.
Suspended Use
- Exhibition halls and museums
- Shopping centre atriums
- Trade shows and large-scale activations
- Theatre and stage design
Plinth-Based Use
- Gallery-style installations
- Retail displays
- Event centrepieces
- Brand activations and photo moments
Why It Works
- Creates a strong visual anchor
- Flexible installation approach depending on the venue
- Encourages interaction, photography, and dwell time
- Can be scaled up or down depending on budget and space
FAQs
How do we decide between suspended or plinth-mounted?
It usually comes down to the venue. If there’s safe rigging points and enough height, suspended creates a more immersive effect. If not, plinth mounting gives you a strong visual presence at ground level.
Can it be transported easily?
Yes. It’s typically built in sections so it can be packed and shipped efficiently, including interstate.
Can we customise the size and shape?
Yes. Everything from proportions to level of detail can be adjusted to suit your concept and space.
Can it be fully branded?
Yes. We can print, paint, or layer the surface depending on how bold or subtle you want the branding to be.
Do you help with installation?
We can, we design with installation in mind and can coordinate with your venue or production team to make sure everything runs smoothly.